Works in the following sectors:
Communication Technology, Computer Gaming, Creative Industries, Digital Communications, Information Technology,
Would like to meet companies in the following sectors:
Communication Technology, Computer Gaming, Creative Industries, Defence, Digital Communications, Healthcare, Information Technology,
Company Description
Ambient Performance is the one stop organisation for 'ambient services' for the professional market offering:
Ambient Mobile - mobile-based interactive services including geo-services, augmented reality applications, optical flow, social networking, mobile games, mobile video distribution, and ambient performance support.
Ambient Worlds - virtual world technology based on the SAIC's Forterra OLIVE virtual world platform for simulation and modeling, performance rehearsal, scenario planning and decision support. Ambient is a small SME based in London and the West Midlands.
The problem our feasibility study project is trying to solve
The public sector at all levels has a mission to widen participation in the UK. Mobile phone penetration in the UK and other developed markets is more that 100% (Many people have more than one phone). As the personal portable device everybody has then this is a potential platform through which to deliver public information. Until now the limitations of mobile devices - voice and text only - has meant that they were unable to deliver rich and engaging experieces. The arrival of the smartphone - nearing 40% of new sales in 2009 - giving rich visual and audio AND geo-location services means that the public sector now has the platform to deliver information to citizens where they are, when they want and how they want it. Viz*It seeks to develop media rich, personalised experiences to enable the public sector to engage with its citizens. What our study aiming to achieve
Viz*It (Visualize It) is designed to be a generic proof of concept study for the deployment of visual mobile services into the public sector. The public heritage market was chosen as an exemplar as it allows viz*It to demonstrate innovative mobile services in the public space through the use of engaging media - audio, video and in-situ augmented reality. The potential benefits
The market opportunity is to provide a personal mobile visual experience to the heritage visitor market - in the first instance - to enable them to deliver mobile personalized visitor experiences. In 2005 the UK domestic tourism expenditure for day trips was was £44billion. There are 1214 heritage sites in UK. [Source: VisitBritain]. Today there is now one mobile phone to every two people on the planet. As consumers migrate, early adopters and the younger demographic first, so too will the market available to deliver viz*It experiences. We can expand mobile AR technology into related activities and markets where people carry mobile phones with them. What we need to do next
There are clear market opportunities for mobile public services to widen participation in the UK but in this emerging market the risks involved are proving to be a hurdle for first mover funding. The models for mobile public information service delivery and for public sector provider engagement need developing and refining. We need to build a large scale proof of concept across a wide range of public sector services in a local authority. Whilst authorities are prepared to part fund such developments we need further funding - public or private - to scale the existng successful viz*It project. Funding is needed in the range of £100 to £200k.
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Delegates Attending
Dick Davies
Exec. Producer
Free Meeting Slots: 14
Ron Edwards
CEO
Free Meeting Slots: 19
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