Works in the following sectors:
Conservation, Creative Industries, Digital Communications, Film/TV Production,
Would like to meet companies in the following sectors:
Communication Technology, Computer Gaming, Conservation, Creative Industries, Design, Digital Communications, Film/TV Production, Information Technology,
Company Description
The ARKive project is a world-class example of a large multimedia aggregator and distributor, and is bringing together the best wildlife films and photographs from thousands of contributors worldwide into one centralised digital library to create a stunning audiovisual record of life on Earth, accessible to all via its award-winning website - www.arkive.org
The problem our feasibility study project is trying to solve
Whilst the continued growth of digital media content, platforms, and networks opens up major opportunities for new creative industry products and services, this expansion also poses significant challenges for developing effective online content distribution and sales models. In the new digital media landscape, owners / distributors of digital media content will need to diversify their products and services, develop greater effectiveness in marketing themselves, and look to exploit new opportunities in the market place. This study will look at identifying the means by which ARKive can further unlock its content and exploit additional opportunities for revenue generation for the benefit of all stakeholders. What our study aiming to achieve
This study will review the potential for new distribution and exploitation opportunities for ARKive's digital media content, looking to unlock this content for new audiences and for wider use, whilst protecting and exploiting rights holder interests, and finding a fair and efficient flow of revenue across the value chain, from content suppliers to consumers.
Areas of particular interest and value to ARKive, and covered as part of this feasibility study, include: SEO, online marketing, effective use of 3rd party platforms, sponsorship, advertising, 'pay per click', transactional sales, and repurposing of content for new ARKive markets - education, mobile, social networks.
The potential benefits
This study has enabled a wide-ranging analysis of ARKive's place within the new digital media landscape, and helped indentify opportunities for future project investment in audience expansion and revenue generation that will form the basis of a route map for the future success and sustainability of the project. What we need to do next
The ARKive project now needs to recruit additional personnel at senior executive level with skills and experience in the areas of New Media/Online Marketing and Business Development, in order to drive the ARKive project forward and provide the organisation with the relevant knowledge base.
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Delegates Attending
Richard Edwards
ARKive Director
Free Meeting Slots: 18
Paul Appleby
Director, VID Communications
Free Meeting Slots: 3
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